Erskine
College Begins Billboard Campaign
Erskine College billboards will be displayed in
several cities across the state of South Carolina,
and in Georgia, beginning in August and running
through the holidays.
Erskine's billboard campaign includes 10 locations
in five cities, with most boards located near
interstates and other high-traffic areas.
Erskine boards will be displayed in Due West,
Greenville, Charleston, Columbia, and Augusta, Ga.
The Erskine boards feature Erskine students in
scenes from the recently published admissions
viewbook, and appear on roadways in full color
printed on vinyl.
This is the second consecutive year Erskine has
launched a billboard campaign as part of overall
institutional marketing efforts aimed at student
recruitment.
This year's campaign targets longer displays for
brand identity in high-profile outdoor advertising
locations.
The campaign was directed by Erskine senior Ashley
Cain of Lawrenceville, Ga., who has worked as a
student assistant in the Erskine Public Relations
Office for four years. Cain spent her past two
summers interning in the marketing department of
Facility Group in Atlanta in 1998 and the Erskine
Public Relations Office in 1999.
“We were able to look at what we did in last
year's campaign and use that knowledge to focus on
specific areas and board locations,” Cain said.
“We spent a lot of time working with the
admissions office and were very careful in our board
selections.
“We took into consideration board size, read
time, traffic count, art work, and many other
variables,” Cain said. “I believe the
photos and graphics are eye-catching and should be an
effective advertising tool for Erskine College.
A breakdown of board locations follows:
| Location |
Size |
# of
Months |
Begins |
| Due West Abbeville Hwy.
Near Car Wash
|
12x25 |
4 |
August |
| Augusta Washington Rd.
|
14x48 |
5 |
August |
| Charleston I-26 south of
Remount Rd.
|
14x48 |
4 |
September |
| Charleston Ashley
Phosphate Rd. West of I-26
|
14x48 |
2 |
September |
| Charleston in Summerville
at Ladson Rd.
|
14x48 |
2 |
November |
| Columbia I-77 south of
Garners Ferry
|
14x48 |
4 |
September |
| Columbia I-26 south of
Greystone
|
14x48 |
3 |
August |
| Columbia I-26 @ Shrine
|
14x48 |
1 |
November |
| Greenville I-85 north of
exit 60
|
10.6x36 |
4 |
August |
| Greenville Haywood Rd.
near mall
|
14x48 |
4 |
October |
