Why major in Digital Marketing at Erskine?
Erskine’s B.S. in Digital Marketing prepares you for the changing landscape of business marketing. You’ll gain sought-after skills in areas such as search engine optimization (SEO), analytics, social media strategy, email marketing, data mining, and lead generation.
Employment opportunities are growing, with marketing manager roles expected to increase 10% from 2021 to 2031, according to the Bureau of U.S. Labor Statistics. At Erskine, you can prepare to enter this exciting and expanding field.
Degree Details: B.S. in Digital Marketing
While many marketing programs focus primarily on theory, our program will equip you with the practical expertise you need to succeed in the ever-changing digital landscape. Your projects will include simulated and real campaign building.
In the major, you will complete core liberal arts and business courses on campus as well as more specialized digital marketing courses online. This combination will help you understand both the digital world and the business context in which you will likely work. Major courses include:
- Principles of Marketing
- Business Law
- Social Media Marketing
- Email Marketing
- Digital Marketing Analytics
- Viral and Organic Growth
At Erskine, you will study within the context of a Christian worldview, which will equip you to enter the workplace grounded in Christian ethics and prepared to be a leader in your field.
According to the Bureau of Labor Statistics, “About 35,300 openings for advertising, promotions, and marketing managers are projected each year, on average” from 2021 to 2031. As of 2021, the median pay for these managers was around $133,000.
Through your studies at Erskine, you can build a strong foundation encompassing both the critical thinking and the technical skills you need for many marketing positions today. Jobs you may find in marketing include:
- Content Manager & Strategist
- Social Media Coordinator
- SEO/SEM Specialist
- Email Marketing Specialist
- Analytics & AI Specialist
- Marketing Manager
- Market Research Analyst
Erskine College Admissions
Learn about the application process or get in touch with the Admissions Office.
Career Info & Outlook
“37 Digital Marketing Career Statistics You Need to Know,” ClickThrough. https://clickthrough.marketing/digital-marketing-career-statistics-2020/
“Occupational Outlook Handbook: Advertising, Promotions, and Marketing Managers,” U.S. Bureau of Labor Statistics. https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
“What is a Marketing Manager?” U.S. News & World Report. https://money.usnews.com/careers/best-jobs/marketing-manager